The advantages of using an export strategy to build a customer base
Options:
| A. being able to minimize shipping costs, avoiding tariffs, and curbing the effects of fluctuating exchange rates. B. minimizing its risk and direct investments requirements. C. being cheaper and more cost effective than licensing and franchising. D. being cheaper and more cost effective than a multicountry strategy. E. being more suited to accommodating local buyer tastes and host government regulations than a global strategy. |
The Correct Answer Is:
B. minimizing its risk and direct investments requirements.