Management Notes

Reference Notes for Management

Tourism Marketing Mix-Explained in Detail | Tourism Management

Tourism Marketing Mix

Tourism Marketing Mix

Marketing professionals in the tourism industry use the Tourism Marketing Mix, or the 7Ps, as a framework for planning and executing their marketing campaigns. The marketing strategy consists of seven elements: Product, Price, Place, Promotion, People, Process, and Physical Evidence.

Together, they form a comprehensive approach to marketing destinations or travel-related products. This detailed explanation provides insights, examples, and practical applications for each of these components.

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