Which Of The Following Is True Of Direct Marketing?
Options:
A) Its marketing message is fixed and does not change according to the customer’s requirements.
B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C) It is presented as company news rather than as a sales-directed communication.
D) It does not involve any interaction between the company and its customers.
E) It is an impersonal promotion tool that hinders two-way communication.
The Correct Answer Is:
B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.