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Types of Convenience Products – Convenience Products | Principles of Marketing

Convenience Products Definition

Convenience products are relatively inexpensive, and are purchased with a minimum of time and effort because the buyer knows the product’s characteristics. Convenience products can be subdivided into three groups ie; Staples, impulse, and emergency. The term convenience product refers to consumer goods that are readily available and requires minimal effort to use or purchase. Most of these products are low-cost and low-involvement, designed to meet the demands of consumers seeking quick, easy solutions to everyday problems.

In convenience products marketing, products are promoted and sold that make consumers’ lives easier and more efficient. It is easy to find these products in supermarkets, convenience stores, and online, where they can be purchased for everyday use.

Types of Convenience Products 

Staples Products

Staples products are items that are routinely purchased on a regular basis at a low price. Buyers spend very little time and effort to purchase these products. For example milk, bread, flour, salt, soft drinks, etc.

Staples offers quality customer service and its own brand of products to establish a competitive advantage. The staff at Staples is knowledgeable and helpful, and the store offers a wide range of products and services. Whenever a customer is not satisfied with a product or service, Staples guarantees to make it right. As a result of offering its own brands of products, such as Staples-branded office supplies, Staples can offer competitive prices and maintain control over the quality of its products. In case a product doesn’t meet expectations, Staples offers a hassle-free return policy. In addition to offering online, in-store, and curbside pickup options, Staples offers a variety of ways for customers to shop.

Staples Office Products
Printer paper
Desk chair
Keyboard and Mouse

Impulse products

Impulse products are items that the customers do not plan to buy on a particular trip to a store. In other words, these items are purchased without planning prior to entering the store. Purchases of these items are heavily motivated by audio-visual advertisements or newspaper advertisements. For example, chewing gum, newspapers, magazines, ice cream, candy, horoscope books, etc.

Emergency products

Emergency products include products required to meet an unexpected need. In other Emergency words, emergency products are items, which are purchased out of the urgent need. the purchase of an umbrella or raincoat during aspirin headache, electrical fuses during light-off, a tire to replace a flat tire, etc.


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