Convenience Products – Types | Principles of Marketing

Convenience Products

Convenience Products 

Principles of Marketing

Convenience Products: Convenience products are relatively inexpensive products, which are purchased minimum of time and effort because the buyer has knowledge about the characteristics of the product .Convenience products can be subdivided into three groups ie; Staples, impulse and emergency.

Convenience Products

Staples products:

Staples products are the items that are routinely purchased on a regular basis at low price. Buyers spend very little time and effort to purchase these products. For example milk, bread, flour, salt, soft drinks, etc.

Impulse products:

Impulse products are items that the customers do not plan to buy on a particular trip to a store. In other words, these items are purchased without planning prior to entering the store. Purchases of these items are heavily motivated by the audio-visual advertisements or newspaper advertisements. For example, chewing gum, newspapers, magazines, ice cream, candy, horoscope books, etc.

Emergency products:

Emergency products include products required to meet an unexpected need. In other Emergency words, emergency products are items, which are purchased out of the urgent need. the purchase of an umbrella or raincoat during aspirin headache, electrical fuses during light-off, a tire to replace a flat tire, etc.

Similarly, Related Topics:

  1. Evolution of Marketing Philosophies
  2. Components of Marketing Information System
  3. Role of Marketing Information System
  4. Rural Marketing Strategies
  5. Characteristics of Rural Marketing
  6. Porter’s Five Forces Model
  7. Important Aspects of Product Line
  8. Importance of Labeling Decisions
  9. Factors to be considered while labeling the Product
  10. Packaging Policies and Strategies
  11. Features of Good Packaging
  12. Objectives of Packaging
  13. Types of Brand
  14. Importance of Branding
  15. Features of Convenience Products
  16. Levels of Market Segmentation
  17. Types of Product Positioning
  18. Types of Consumer Buying Decision
  19. Importance of Understanding Buyer Behavior
  20. Difference between Reactive and proactive marketing  

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Author: Smirti

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