The proposal is a detailed plan submitted for approval to some organization or a person in a position of authority which seeks to persuade them toward an action.A proposal puts the buyer’s requirements in a context that favors the seller’s products and services, and educates the buyer about the capabilities of the seller in satisfying their needs.No matter how long or short ,a proposal must be highly persuasive to be successful.There are mainly four types of proposals which are as follows.
Types of proposals
- Soliticited/Unsoliticited Proposals
- Informal/Formal Proposals
- Internal/External Proposals
- Grant Proposals
Solicited proposals are the proposals written in response to published requirements, contained in a request for proposal (RFP), request for quotation (RFQ), invitation for bid (IFB), or a request for information (RFI).RFPs provide detailed specifications of what the customer wants to buy and sometimes include directions for preparing the proposal, as well as evaluation criteria the customer will use to evaluate offers.Customers issue RFQs when they want to buy large amounts of a commodity and price is not the only issue—for example, when availability or delivering or service are considerations.Customers issue IFBs when they are buying some service, such as construction.The purpose of the RFI is to gain “marketing intelligence” about what products, services, and vendors are available.
Unsioliticited Proposals are the proposals we submit without their request for proposal.They are initiated by an organization that seeks to make change or obtain funding.They try to convince the audience that the change or funding is in the best interest of both sides.
Informal proposals are the type of proposals that give a brief description of suggestions and recommendations which are short and concern small projects,and produced usually in the form of memos or letters.Their tone and language is relaxed , and they may use first person and contractions.
Formal Proposals are the type of proposals which are longer and they concern large projects.They are detailed and comprehensive and follow an elaborate format with several sections.
Interanl proposals are the type of proposals which are used for persuasion within an organization ie;used for request or implement change,and cover almost every activity or policy inside a firm such as reorganizing departments , expanding facilities,reducing budgets,and improving procedures.
External proposals are the type of proposals often written to audiences outside the organization which could br in response to RFP(Request for proposals) and may include executive summary.They are more detailed ,well-designed and go on extra length to persuade and convince the reader.
Grant proposals are the type of external proposal submitted to a government or civilian entity that outlines a proposed project and shows budgetary requirements and requests monetary assistance in the form of a grant.It begins with an introduction,followed by the scope of the problem or topic,methods or procedures,timetable ,and request for approval.