Which of the following is a similarity between a production orientation and a sales orientation?
a. Both fail in a market where demand exceeds supply.
b. Both lack an understanding of the needs and wants of the marketplace.
c. Both ignore the importance of assessing a firm’s internal capabilities.
d. Both place little emphasis on the assessment of manufacturing plants and facilities.
The Correct Answer Is:
- b. Both lack an understanding of the needs and wants of the marketplace.
People Also Ask
All of the following are interactive elements of an imc strategy except
A. personal selling.
B. consumer contests.
C. mobile marketing.
D. public relations.
- Correct Answer: D. public relations.
Which of the following statements is true of specialty stores?
a. They have the widest product assortment among other retail establishments.
b. They offer virtually no service to customers.
c. They use low prices and discounts to lure shoppers.
d. They carry narrow product lines.
- Correct Answer: d. They carry narrow product lines.
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