Management Notes

Reference Notes for Management

Which of the following is not a form of new media?

Which of the following is not a form of new media?


a. The cable television program Dexter
b. Wikipedia
c. Facebook
d. A cooking blog written by Rachel Ray

The Correct Answer Is:

  • a. The cable television program Dexter

The correct answer is indeed (a) The cable television program Dexter. To explain why this is the case, we need to understand what new media is and how the other options align with or diverge from this concept.

New Media:

New media refers to digital or electronic forms of communication and entertainment that have emerged in the digital age, typically in contrast to traditional forms of media such as print, radio, and television. New media is characterized by its interactivity, accessibility, and the democratization of content creation and distribution.

Now, let’s examine each of the options and explain why they are or are not forms of new media:

a. The cable television program Dexter:

The cable television program Dexter is not a form of new media. It falls under the traditional category of television, which has been in existence long before the digital age. While cable television has evolved with digital technology, it remains a one-way, broadcast-style medium where content is produced and distributed by professional networks to passive viewers.

It lacks the interactivity and accessibility that define new media. Viewers cannot actively participate in the creation or distribution of the content, and it does not have the level of user-generated content or interactivity seen in new media platforms.

b. Wikipedia:

Wikipedia is a prime example of new media. It is an online, collaborative encyclopedia that allows anyone with internet access to create, edit, and contribute to its content. Wikipedia is characterized by its openness, user-generated content, and interactivity.

It represents a shift away from traditional print encyclopedias, which were authored by experts and had limited interactivity. Users of Wikipedia can actively engage with the platform, edit articles, and contribute their knowledge, making it a clear example of new media.

c. Facebook:

Facebook is another quintessential example of new media. It is a social networking platform that enables users to create personal profiles, connect with others, share content, and engage in two-way communication. Users can post text, photos, videos, and links, as well as interact with each other’s content through likes, comments, and shares.

Facebook is highly interactive, allowing for real-time communication and content sharing. It exemplifies the principles of new media by promoting user-generated content and facilitating social interaction on a global scale.

d. A cooking blog written by Rachel Ray:

A cooking blog written by Rachel Ray can be considered a form of new media. Blogs are digital platforms that allow individuals to create and share content with a wide audience.

They offer interactivity through comments and engagement with readers. In this case, Rachel Ray is an individual who can publish her cooking expertise and recipes online, which anyone with internet access can access.

Readers can comment, share, and interact with the content, contributing to the blog’s interactivity. This example aligns with the characteristics of new media, as it empowers individuals to create and distribute content in a digital, interactive format.

In summary, the correct answer, (a) The cable television program Dexter, is not a form of new media because it represents traditional, one-way, broadcast-style television. In contrast, options (b), (c), and (d) are forms of new media.

Wikipedia and Facebook are highly interactive, user-generated platforms, while a cooking blog written by Rachel Ray is an example of an individual creating and distributing content in a digital, interactive format. These examples showcase the defining characteristics of new media in terms of interactivity, accessibility, and user-generated content.

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