Management Notes

Reference Notes for Management

Which of the following is not a typical service attribute

Which of the following is not a typical service attribute

A) intangible product
B) easy to store
C) customer interaction is high
D) simultaneous production and consumption
E) difficult to resell

The Correct Answer for the given question is Option B) easy to store

Option B, “easy to store,” is indeed the correct answer as it is not a typical service attribute. Services, in contrast to physical goods, possess unique characteristics and attributes that set them apart. Let’s delve into each option in detail to explain why it is or isn’t a typical service attribute.

A) Intangible Product:

This is a characteristic that aligns with services. Unlike physical products, services are intangible, meaning they cannot be touched or held. Instead, services are experienced and consumed, making them distinct from tangible goods.

For example, when you visit a salon for a haircut, you receive a service, and the outcome is intangible – a new haircut – which you cannot store or touch.

B) Easy to Store (Correct Answer):

This attribute does not typically apply to services. Services are perishable and often cannot be stored for future use. Once a service is provided, it is consumed in the moment, and its value is not transferable to a later date.

For instance, if you book a spa appointment but don’t attend, you can’t store the massage or spa treatment for another day. This perishable nature is one of the defining characteristics of services.

C) Customer Interaction is High:

This attribute is indeed a key feature of services. In the service industry, customer interaction is typically high because services involve a direct exchange between service providers and customers.

This interaction can take various forms, such as in-person interactions at a restaurant or virtual interactions in customer support. High levels of customer interaction allow for customization, personalization, and immediate feedback, making it a defining trait of services.

D) Simultaneous Production and Consumption:

This attribute is a hallmark of services. Unlike goods, which are manufactured in advance and then sold, services are often produced and consumed simultaneously.

For example, when you hire a taxi, the service is provided as you travel – there is no pre-existing product that is handed over to you. This feature highlights the real-time nature of services and their dependence on customer participation during the service delivery process.

E) Difficult to Resell:

This attribute is generally true for services. Services are personalized and consumed at the time of delivery, making them challenging to resell in their original form. Once a service has been delivered to a specific customer, it cannot be resold to another customer in the same way that a physical product might be.

For example, if you hire a personal trainer for a fitness session, the trainer cannot resell that exact service to someone else. However, some services may involve reselling intellectual property or expertise, such as a consultant offering similar advice to multiple clients, but even in such cases, the service is customized to each client’s needs.

In summary, the correct answer is Option B, “easy to store,” as it contradicts the typical attributes of services. Services are characterized by their intangibility, high customer interaction, simultaneous production and consumption, and difficulty in resale due to their personalized nature.

Understanding these unique service attributes is crucial for businesses and individuals involved in service industries to effectively manage and deliver services to their customers.


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