Which Of The Following Statements About Personal Selling Is Correct?
A. Personal selling is a fairly new profession.
B. Many customers are unable to distinguish the salesperson from the company.
C. Personal selling is the nonpersonal arm of the promotional mix.
D. Salespeople represent the company to customers, but they do not represent customers to the company.
E. The role of personal selling is very consistent from company to company.
|Correct Answer: B. Many customers are unable to distinguish the salesperson from the company.|
Many customers are unable to distinguish the salesperson from the company. Yes, that is one of the challenges of personal selling. Customers may have difficulty distinguishing the salesperson from the company, especially if the salesperson is representing a well-known brand.
This can lead to confusion or mistrust if the customer feels that the salesperson is not being transparent or is representing the company in a way that is not accurate. To address this issue, it is important for salespeople to be transparent about their role and to represent the company accurately and ethically. This can help build trust and credibility with the customer.
In recent years, new technologies and approaches to marketing have emerged that have evolved personal selling over the years. A salesperson uses personal selling to communicate with potential customers face-to-face in order to sell products or services. Sales and marketing have used it for centuries to connect with customers and build relationships, and it continues to play an important role in the process today.