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Why is the executive summary perhaps the most important section of the business plan?

 Options:

A. This section of the plan provides in-depth discussion of the major trends in the industry in which the firm intends to compete. B. This section of the plan summarizes the firm’s key executives. C. If this section of the plan fails to attract an investor’s interest, he or she is unlikely to read the remainder of the plan. D. This section of the plan deals with the day-to-day operations of the company.

 

The Correct Answer Is:

• C. If this section of the plan fails to attract an investor’s interest, he or she is unlikely to read the remainder of the plan.

 

Conclusion

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