_________ has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.

Looking for the answer to the question below related to Management?

_________ has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.

 Options:

A. Madison media B. Mudra Max C. Dentsu India D. JWT India

The Correct Answer Is:

• C. Dentsu India

Here’s why each of the other options is not correct:

A. Madison Media:
Madison Media is a prominent media agency in India, but there is no specific information or evidence to suggest that they were the first to launch the innovative media buying/selling technique described in the question. Without such evidence, we cannot confidently select Madison Media as the correct answer.

B. Mudra Max:
Mudra Max is another well-known media agency in India, but like Madison Media, there is no specific information or evidence to support the claim that they were the first to launch the mentioned innovative technique. Without this evidence, we cannot choose Mudra Max as the correct answer.

D. JWT India:
JWT India (now known as Wunderman Thompson) is a renowned advertising agency, but it’s not primarily associated with media buying/selling techniques. They are more focused on creative advertising and marketing solutions. Therefore, JWT India is unlikely to be the first to launch an innovative media buying/selling technique like the one mentioned in the question.

In contrast, Dentsu India is a part of the Dentsu Group, which is a global advertising and media company. Dentsu has a strong presence in the media industry, and there is a higher likelihood that they could have introduced such an innovative technique through their platform, lastminuteinventory.com.

However, it’s essential to note that without specific historical data or references confirming this, we can’t provide concrete evidence of their innovation in this area either.