_________ lets you to have your loyal customer’s lifetime worth in terms of your brand’s purchasing.

_________ lets you have your loyal customer’s lifetime worth in terms of your brand’s purchasing.

 Options:

A. Lifetime value of a customer B. Lifetime value of a brand C. Lifetime value of a company D. Lifetime value of a market

The Correct Answer Is:

• A. Lifetime value of a customer

The correct answer is A. Lifetime value of a customer.

Here’s an explanation of why this answer is correct, along with why the other options are not:

A. Lifetime value of a customer:

This phrase refers to the total value that a customer is expected to bring to a business over the course of their relationship with that business. It includes all the purchases and revenue generated by that customer during their lifetime as a customer of the brand.

This is a widely used metric in marketing and customer relationship management to assess the long-term financial impact of individual customers on a business.

B. Lifetime value of a brand:

This phrase doesn’t typically exist as a standard metric in business or marketing terminology. The value of a brand is usually assessed in terms of brand equity, market share, brand recognition, and other brand-related metrics. It’s not measured in the same way as the lifetime value of a customer.

C. Lifetime value of a company:

This phrase refers to the total value of a company over its entire lifetime, often used in the context of business valuation and finance. It’s not a metric that is used to assess the value of individual customers to a company.

D. Lifetime value of a market:

This phrase is not a commonly used term in marketing or business. Markets are typically evaluated in terms of market size, growth potential, segmentation, and other market-related metrics. It does not measure the value of individual customers to a business.

In summary, option A is the correct answer because it directly relates to the concept of assessing the long-term value of individual customers to a business, which is a crucial metric for understanding customer profitability and retention. The other options are not correct because they do not align with standard business and marketing terminology.