Management Notes

Reference Notes for Management

6 – Major Importance of Marketing | Principles of Marketing

Importance of Marketing

Importance of Marketing 

➦ Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

➦ Marketing is one of the single most important reasons for any organisation’s success. Some people make the mistake of confusing marketing with selling.

➦ Marketing supports all organizations for their existence and success in the following ways.

Importance of Marketing

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