Boston Consulting Group (BCG) Matrix
➥ Boston Consulting Group Matrix, also known as BCG Matrix, is a two by two matrix that was developed by the Boston Consulting Group, USA.
➥ It is the most renowned tool for analyzing corporate portfolios.
➥ Based on the related market share and industry growth rates of different businesses in the portfolio, it provides a graphic representation for an organization to analyze.
➥ The study examines the management of SBUs (Strategic Business Units) from a two-dimensional perspective.
➥ The process consists of comparing business potentials and considering the environment.