Management Notes

Reference Notes for Management

Distribution Channel – Concept , Types and Objectives | Principles of Marketing

Objectives of Distribution Channel

Concept of Distribution Channel

The distribution channel is one of the key components of the marketing mix because it facilitates the flow of goods and services from the producer to the consumer. It consists of intermediaries or middlemen who facilitate the flow of goods and services throughout the supply chain.

The concept of distribution channels revolves around optimizing the efficiency and effectiveness of product distribution, ensuring that goods reach the right place, at the right time, and in the right condition.

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