Evolution of Marketing Philosophies
➦ Marketing Concepts are popularly called marketing philosophies which clarify how the marketing activities of the organization from the past to present are guided.
➦ As per the history or evolution of human civilization, the history of the marketing concept also evolved.
➦ As time passes by, With the changing human needs and competition in the market, different marketing concepts have evolved with respect to time.
➦ As a dynamic and ever-evolving field, marketing has gone through a number of concepts and approaches over the years.
➦ The concepts have evolved as a result of changes in customer preferences, market conditions, and technological advancements.
➦ As marketing has evolved over time, it has transformed from a simple exchange of goods and services to a comprehensive set of concepts that encompass the entire customer journey.
The major concepts of marketing that have evolved with time are as follows: