Grapevine Communication
What is Grapevine Communication?
Grapevine Communication is an informal channel of business communication. It is so named because it extends throughout the organization in all directions irrespective of authority levels.
Grapevine communication is associated with informal communication in organizations. It refers to the unofficial and unstructured flow of information through interpersonal conversations, social interactions, or personal relationships, rather than through formal channels.
In lower levels of an organization, informal channels are more common. The grapevine usually develops for a variety of reasons. The employees of an organization may feel uncertain when it is facing a recession.