Management Notes

Management Notes

Reference Notes for Management

If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power you again are in a position to charge a _________.

If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _________.

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If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _________.

If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _________.

 Options:

A. Premium price
B. Skimming price
C. Market based price
D. Retail price

The Correct Answer Is:

A. Premium price

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