Management Notes

Reference Notes for Management

Importance of Product Positioning – Product Positioning | Principles of Marketing

Importance of Product Positioning

Importance of Product Positioning

The product positioning is an important aspect of a marketing strategy. An organization’s product positioning establishes a mental image of their products in the minds of consumers, emphasizing the most important benefits that distinguish the product from similar products on the market. Product positioning involves the identification of strengths and weaknesses of a company’s product that enable it not only to meet market standards but also to deliver additional value to consumers on aspects such as quality, innovation, price, leadership, and functionality, among others.

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