Management Notes

Reference Notes for Management

Scope of Consumer Behaviour – Consumer Behavior | Marketing Management

Scope of Consumer Behaviour

Meaning of Consumer Behaviour

The study of consumer behavior pertains to how individuals, groups and organizations select, purchase, use, and dispose of goods, ideas, or experiences to satisfy their needs and wants. When evaluating, acquiring, using, or disposing of goods or services, consumers engage in a decision process and physical activity.

Data collected from Consumer Behaviour studies provides an in-depth look at these clients. The study includes demographic information and other elements.  By understanding why consumers purchase particular goods and services, marketers can determine which products are hot and which are dated.

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