Scope of Tourism Marketing
Tourism is a dynamic and ever-growing industry that plays a crucial role in the global economy. Over the past decades, tourism has grown significantly due to globalization and the ease of travel. Tourism marketing has become an essential component of destination promotion and management.
In this article, we explore the broad scope of tourism marketing, examining its diverse dimensions, strategies, and the evolving landscape of the industry. Before learning about the scope of tourism marketing lets understand what is tourism marketing?