The Mcdonaldization of Society
The Mcdonaldization of Society refers to to the increase of the fast food business model in common social institutions. “McDonaldization” is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). McDonaldization as described by Ritzer is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. The four main components of McDonaldization, according to Ritzer, are efficiency, calculability, predictability, and control.
For example, many chain supermarkets have people at the register checking out customers while stockers keep shelves full and deli workers slice meats and cheese to order (efficiency).