What Is The Best Situation In The Circles For A Successful Value Proposition Framework?
Options:
A. The firm’s benefits overlap with both customer needs/wants and competitors’ benefits.
B. The firm’s benefits overlap with customer needs/wants but not with competitors’ benefits.
C. The firm’s benefits overlap with competitors’ benefits but not with customer needs/wants.
D. Customer needs/wants overlap with both the firm’s benefits and competitors’ benefits.
E. None of the three circles overlaps.
The Correct Answer Is:
- B. The firm’s benefits overlap with customer needs/wants but not with competitors’ benefits.