Which Of The Following Is Not A Desirable Quality For A Brand Name?
Options:
A) It should suggest something about the product’s benefits and qualities.
B) It should be easy to pronounce, recognize, and remember.
C) The brand should almost always be a long word to get attention.
D) The name should translate easily into foreign languages.
E) It should be distinctive.
The Correct Answer Is:
C) The brand should almost always be a long word to get attention.