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Category: Marketing Management

Bio Medical Waste Management
BY Bijisha Prasain August 15, 2023

Bio Medical Waste Management – Concept, Classification, Process and Importance | Management Notes

Bio Medical Waste Management Biomedical waste management is the process of handling, treating, and disposing of biomedical waste generated…[...]

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E Waste Management
BY Bijisha Prasain August 15, 2023

E Waste Management – Concept , Types , Process and Importance | Principles of Marketing

E Waste Management E-waste management refers to the proper handling, recycling, and disposal of electronic waste, commonly referred to…[...]

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Brand Management
BY Bijisha Prasain July 28, 2023

Brand Management – 8 Key Components Explained in Detail | Principles of Marketing

Brand Management Management of a brand is the process of creating, developing, maintaining, and enhancing it to effectively position…[...]

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Brand Management
BY Bijisha Prasain July 14, 2023

Brand Management Vs Product Management – 5 Major Differences | Principles of Marketing

Brand Management Vs Product Management As business functions, brand management and product management have different scopes and objectives. They…[...]

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Emerging Concepts in Marketing
BY Smirti June 22, 2023

Emerging Concepts in Marketing – Value Marketing, E-Marketing, Quality Marketing & Green Marketing | Marketing

Emerging Concepts in Marketing The marketing industry is constantly evolving as a result of new trends, technologies, and consumer…[...]

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Marketing Management Cycle
BY Smirti June 10, 2023

Marketing Management Cycle – Analysis, Planning, Implementation & Control | Principles of Management

Marketing Management Cycle The marketing management cycle is based on four main activities that guide the process of analyzing,…[...]

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Firms Responses to Marketing Challenges
BY Smirti June 10, 2023

Firms Responses to Marketing Challenges – 11 Major Solutions for Overcoming Challenges | Principles of Marketing

In order to remain competitive, businesses have had to respond to significant changes in the business environment in the…[...]

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Marketing Challenges in the New Millennium
BY Smirti June 10, 2023

Marketing Challenges in the New Millennium – From Consumers’ and Marketing Firms’ Perspective | Principles of Marketing

Marketing Challenges in the New Millennium Marketing is an essential component of any business, and it plays a crucial…[...]

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Roles/Functions of Marketing Manager
BY Smirti May 4, 2023

Roles/Functions of Marketing Manager – 10 Major Roles and Functions | Principles of Marketing

Roles/ Functions of Marketing Manager The role of a marketing manager is essential to the success of any business.…[...]

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Different Approaches of Marketing
BY Smirti May 4, 2023

Different Approaches of Marketing – 6 Major Approaches | Principles of Marketing

Different Approaches of Marketing An important part of marketing involves identifying the needs and wants of customers, then creating…[...]

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Introduction to Marketing
BY Smirti May 4, 2023

Introduction to Marketing – Concept,Types, Importance and Functions | Principles of Marketing

Introduction to Marketing Concept of Marketing An important function of any business is marketing, which involves promoting, selling, and…[...]

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Scope of Consumer Behaviour
BY Smirti May 9, 2022

Scope of Consumer Behaviour – Consumer Behavior | Marketing Management

Meaning of Consumer Behaviour The study of consumer behavior pertains to how individuals, groups and organizations select, purchase, use,…[...]

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