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Tourism Marketing Environment ( Micro and Macro)-Explained in Detail | Tourism Management

Tourism Marketing Environment ( Micro and Macro)

Tourism Marketing Environment ( Micro and Macro)

Tourism marketing operates within a complex environment influenced by a variety of factors. Tourism marketers need to understand tourism marketing environments (micro and macro) in order to develop strategies that resonate with their target audiences.

These factors can be broadly divided into micro and macro environments. The purpose of this article is to provide detailed insights and examples to illustrate how micro and macro factors influence tourism marketing.

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