Tourism Management Quiz
What is the primary goal of tourism management?
A. To maximize profits for tourism businesses
B. To provide a positive and enjoyable experience for tourists
C. To increase the number of tourists visiting a destination
D. To promote the cultural heritage of a destination
Answer: B
What is sustainable tourism?
A. Tourism that focuses on minimizing the environmental impact of tourism activities
B. Tourism that prioritizes the economic benefits of tourism over all other factors
C. Tourism that is only accessible to high-income travelers
D. Tourism that is restricted to certain times of the year
Answer: A
What is destination marketing?
A. The process of creating a brand and image for a destination
B. The process of promoting a destination to potential tourists
C. The process of creating a tourism infrastructure in a destination
D. All of the above
Answer: D
What is a SWOT analysis?
A. A method of analyzing the strengths, weaknesses, opportunities, and threats of a destination
B. A method of analyzing the financial performance of a tourism business
C. A method of analyzing the cultural heritage of a destination
D. A method of analyzing the environmental impact of tourism activities
Answer: A
What is a tourism product?
A. The physical goods and services offered by a tourism business
B. The overall experience offered by a destination
C. The cultural heritage and natural attractions of a destination
D. All of the above
Answer: D
What is a tourism demand?
A. The number of tourists visiting a destination
B. The amount of money spent by tourists in a destination
C. The type of tourists visiting a destination
D. All of the above
Answer: D
What is a tourism supply?
A. The number of tourism businesses in a destination
B. The number of tourism-related jobs in a destination
C. The level of tourism infrastructure in a destination
D. All of the above
Answer: D
What is a master plan?
A. A long-term plan for the development of a destination
B. A short-term plan for the promotion of a destination
C. A plan for the management of a specific tourism attraction
D. A plan for the conservation of a natural area
Answer: A
What is market segmentation?
A. The process of dividing a market into smaller groups of potential customers
B. The process of creating a brand and image for a destination
C. The process of analyzing the environmental impact of tourism activities
D. The process of creating a tourism infrastructure in a destination
Answer: A
What is a competitive advantage?
A. A unique characteristic of a destination that sets it apart from other destinations
B. A low cost of operations for a tourism business
C. A high level of tourism infrastructure in a destination
D. All of the above
Answer: A
What is a tourist information center?
A. A place where tourists can get information about a destination
B. A place where tourists can purchase tickets for tourism activities
C. A place where tourists can book accommodation
D. All of the above
Answer: D
What is a destination management organization?
A. A government-run organization responsible for managing a destination
B. A non-profit organization responsible for managing a destination
C. A private company responsible for managing a destination
D. All of the above
Answer: D
What is a cultural tourism?
A. Tourism that focuses on the cultural heritage and history of a destination
B. Tourism that focuses on outdoor activities and adventure
C. Tourism that focuses on luxury and exclusivity
D. Tourism that focuses on environmental conservation
Answer: A
What is a destination loyalty?
A. A strong preference for a particular destination by tourists
B. A strong preference for a particular tourism business by tourists
C. A strong preference for a particular type of accommodation by tourists
D. A strong preference for a particular type of tourism activity by tourists
Answer: A
What is an ecotourism?
A. Tourism that focuses on preserving the natural environment and promoting sustainable practices
B. Tourism that focuses on luxury and exclusivity
C. Tourism that focuses on adventure and outdoor activities
D. Tourism that focuses on the cultural heritage and history of a destination
Answer: A
What is a market positioning?
A. The process of positioning a destination in the market based on its unique characteristics and offerings
B. The process of positioning a tourism business in the market based on its unique characteristics and offerings
C. The process of positioning a specific tourism attraction in the market based on its unique characteristics and offerings
D. All of the above
Answer: D
What is a product development?
A. The process of creating new tourism products and services to attract different types of tourists
B. The process of improving existing tourism products and services to attract different types of tourists
C. The process of promoting existing tourism products and services to attract different types of tourists
D. All of the above
Answer: D
What is a distribution channel?
A. The means by which a tourism product or service is made available to potential customers
B. The means by which a destination is promoted to potential tourists
C. The means by which a tourism business is marketed to potential customers
D. All of the above
Answer: A
What is a yield management?
A. The process of managing the availability and pricing of tourism products and services to optimize revenue
B. The process of managing the marketing and promotion of a destination to optimize revenue
C. The process of managing the operations of a tourism business to optimize revenue
D. All of the above
Answer: A
What is a crisis management?
A. The process of managing a crisis or emergency situation in a destination
B. The process of managing a crisis or emergency situation in a tourism business
C. The process of managing a crisis or emergency situation in a specific tourism attraction
D. All of the above
Answer: D
MBA,BBA.
I am Smirti Bam, an enthusiastic edu blogger with a passion for sharing insights into the dynamic world of business and management through this website.
I hold a MBA degree from Presidential Business School, Kathmandu, and a BBA degree with a specialization in Finance from Apex College,
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