Features of Good Packaging
➦ Packaging refers to the process of designing, evaluating, and producing packages for the purpose of preparing products for distribution, transport, warehousing, logistics, storage, sale, and end-use.
1. Convenient:
➦ One of the features of good packaging is that it should be convenient. The package should be made in a way that the product could be conveniently taken from one place to another and can be handled easily.
➦ The size and shape of the package also should be convenient for retailers to keep in the shop or for consumers to keep at their homes. The package design should be made re-useable, if possible.
| Example: Resealable pouches or easy-to-open boxes are examples of convenient packaging. Convenience saves time and effort, making consumers more likely to choose a product over its competitors. |
2. Attractive:
➦ Since one of the main objectives of packaging is to attract customers so the package should be very attractive and fascinating.
➦ An attractive package draws customers’ attention. It stimulates their interest in the product and makes them realize the want of product. Color, picture, design, size, etc. of the package can dramatically influence customers’ minds.
➦ Some customers demand due to attractive packaging. Think about your favorite snacks or drinks – chances are, their packaging plays a significant role in why you’re drawn to them. Good packaging doesn’t just protect the product; it also sells it.
3. Economical:
➦ The cost of packaging should not be high. Overpackaging should be avoided. The nature of the product should be properly considered for packaging. If the packaging is expensive, it increases the price of the product.
➦ As a result, it becomes difficult to sell the product. So, packaging should not be costly nor should it be clumsy. Manufacturers need to consider factors like materials, production costs, and shipping expenses when designing packaging.
➦ By optimizing these elements, they can create packaging that’s both efficient and affordable, ultimately keeping prices competitive for consumers.
4. Communicative:
➦ Good packaging should provide the information required by law and desired by customers. It should give information to the customers about the brand utility and quality of the product, which can stimulate demand.
➦ Good packaging works as a silent salesperson and an effective advertisement. Clear labeling and informative graphics help consumers make informed decisions about what they’re buying.
➦ Imagine buying a medication without any indication of its purpose or dosage – clear communication on the packaging is crucial for ensuring consumer safety and satisfaction.
5. Protective:
➦ Products should be packaged in a way that the quality, quantity, color, etc. of the product does not decline or damaged from sun, rain, insects, dust, etc.
➦ So, proper arrangements should be made to save the product from every risk. Only the packaging, which can protect products from all risk, is good packaging.
➦ This protection ensures that the product reaches the consumer in pristine condition, maintaining its quality and integrity. Without proper protection, products are susceptible to damage, leading to dissatisfied customers and potential losses for manufacturers.
6. Environment Friendly:
➦ A good package should be environmentally friendly. It should be produced by material that does not affect the environment or does not create environmental pollution.
➦ It aims to reduce waste, energy consumption, and carbon emissions throughout the packaging lifecycle, from production to disposal.
➦ By choosing eco-friendly packaging options, manufacturers can demonstrate their commitment to environmental responsibility and appeal to environmentally conscious consumers.
➦ In conclusion, good packaging is a multifaceted concept that encompasses convenience, attractiveness, economy, communication, protection, and environmental friendliness.
➦ By incorporating these features into their packaging designs, manufacturers can enhance the overall consumer experience, differentiate their products from competitors, and contribute to a more sustainable future.
➦ So, the next time you pick up a product, take a moment to appreciate the thought and effort that went into its packaging – it’s more than just a wrapper; it’s a reflection of careful craftsmanship and consideration for both the product and the planet.
References
- Iverson, J., Iverson, J., & Iverson, J. (2023, May 26). The 6 Characteristics of Good packaging. PakFactory Blog – the Go-to Academic Resource for Packaging. https://pakfactory.com/blog/the-6-characteristics-that-make-good-packaging/
- Robinson, H. (2023, July 17). 5 Characteristics of High-Quality product packaging. The Packaging People. https://thepackagingpeople.com.au/blogs/articles/5-characteristics-of-high-quality-product-packaging
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MBA,BBA.
I am Smirti Bam, an enthusiastic edu blogger with a passion for sharing insights into the dynamic world of business and management through this website.
I hold a MBA degree from Presidential Business School, Kathmandu, and a BBA degree with a specialization in Finance from Apex College,
Thank you for your blog article.Really looking forward to read more. Will read on…