Features of Good Packaging – Packaging | Principles of Marketing

Features of Good Packaging
Packaging | Principles of Marketing
BBA | BBA-BI | BBA-TT | BCIS
Management Notes


Features of Good Packaging: Packaging refers to the process of designing, evaluating, and producing packages for the purpose of preparing products for distribution, transport, warehousing, logistics, storage, sale, and end-use.

Features of Good Packaging

a) Convenient:

One of the features of good packaging is that it should be convenient. The package should be made in a way that the product could be conveniently taken from one place to another and can be handled easily. The size and shape of the package also should be convenient for retailers to keep in the shop or for consumers to keep at their homes. The package design should be made re-useable, if possible.

b) Attractive:

Since one of the main objectives of packaging is to attract customers so the package should be very attractive and fascinating. An attractive package draws customers’ attention. It stimulates their interest in the product and makes them realize the want of product. Color, picture, design, size, etc. of the package can dramatically influence customers’ minds. Some customers demand due to attractive packaging.

c) Economical:

The cost of packaging should not be high. Overpackaging should be avoided. The nature of the product should be properly considered for packaging. If the packaging is expensive, it increases the price of the product. As a result, it becomes difficult to sell the product. So, packaging should not be costly nor should it be clumsy.

d) Communicative:

Good packaging should provide the information required by law and desired by customers. It should give information to the customers about the brand utility and quality of the product, which can stimulate demand. Good packaging works as a silent salesperson and an effective advertisement.

e) Protective:

Products should be packaged in a way that the quality, quantity, color, etc. of the product does not decline or damaged from sun, rain, insects, dust, etc. So, proper arrangements should be made to save the product from every risk. Only the packaging, which can protect products from all risk, is good packaging.

f) Environment friendly:

A good package should be environmentally friendly. It should be produced by material that does not affect the environment or does not create environmental pollution.

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Objectives of Packaging

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