Management Notes

Reference Notes for Management

Scope of Strategic Management – 15 Major Scope of Strategic Management | Strategic Management

Scope of Strategic Management

An organization’s long-term goals and objectives are formulated, implemented, and evaluated as part of strategic management, a comprehensive and dynamic process.

To achieve a sustainable competitive advantage and meet stakeholder needs, the organization must align its resources, capabilities, and external opportunities. Strategic management encompasses several key areas and has a broad scope.

Some of the scope of strategic management are as follows:

Scope of Strategic Management

Analysis of the External Environment:

Analysis of the External Environment

Strategic management begins with a study of industry trends, market conditions, technological advancements, and regulatory changes in the external environment.

To formulate effective strategies that leverage opportunities and mitigate risks, it is crucial to understand the external environment to identify opportunities and threats that the organization may face.

Strategic Management Basics:

  • Begins with studying external factors.
  • Focus on industry trends, market conditions, technological advancements, and regulatory changes.

Crucial Understanding:

  • Importance of comprehending the external environment.
  • Identifying opportunities and threats is key.

Effective Strategy Formulation:

  • Formulating strategies to leverage opportunities.
  • Mitigating risks by addressing identified threats.

Internal Analysis:

Internal Analysis

The strategic management process involves an assessment of the organization’s internal strengths and weaknesses, as well as its external strengths and weaknesses. An organization’s resources, capabilities, culture, and core competencies are analyzed in this study.

The organization can identify areas of competitive advantage and areas that need improvement by understanding its internal capabilities. This analysis is the basis for strategic decisions and resource allocations.


Vision and Mission:

Vision and Mission

In strategic management, the organization must develop a vision and mission that are both clear and compelling. Vision outlines the desired future state and lays out the organization’s direction, while mission outlines the organization’s purpose and unique value proposition.

Inspiring employees, aligning stakeholders, and guiding strategic decision-making are the purpose of vision and mission statements.

Strategy Formulation:

Strategy Formulation


The formulation of a strategy involves creating plans and actions to achieve the organization’s goals. Among the options included are market expansion, diversification, differentiation, cost leadership, and innovation, as well as identifying and evaluating them.

Choosing the right strategy should take into account the goals, resources, and external environment of the organization. In the formulation process, specific objectives are often set, action plans are developed, and resources are allocated.

Strategic Implementation:

Strategic Implementation

A strategic management strategy entails implementing the chosen strategy by allocating resources, assigning responsibilities, and structuring and implementing the organizational structure and processes.

Ensure that strategies are executed efficiently and effectively by engaging effective leadership, communication, and coordination.

It is often necessary to implement strategic initiatives such as strategic projects, change management, or performance management systems in order to achieve strategic objectives.

Control and Evaluation of Strategic Plans:

Control and Evaluation of Strategic Plans

Strategic management entails mechanisms for monitoring, controlling, and evaluating strategies. It involves comparing actual results with desired outcomes and making adjustments as necessary.

In order to ensure that strategies remain relevant and responsive to changing circumstances, organizations must identify deviations from the planned course and take corrective actions. Evaluation ensures that strategies remain relevant and responsive to changing circumstances.

Management of Risk:

Management of Risk

Strategic management involves identifying and assessing risks associated with a company’s strategy as well as taking appropriate measures to minimize or mitigate those risks.

The goal of risk management is to identify potential threats, develop contingency plans, and monitor risk indicators, so strategies can be implemented knowing potential risks and uncertainties.

Stakeholder Management:

Stakeholder Management

Strategic management recognizes the value of managing relationships with various stakeholders, such as shareholders, customers, employees, suppliers, communities, and regulators. To build positive relationships with stakeholders, organizations need to understand their expectations and needs.

The effective management of stakeholders contributes to the management of reputations, customer loyalty, employee engagement, and the success of an organization as a whole.

Strategic Leadership:

Strategic Leadership

Leadership plays a key role in guiding a company’s strategic direction as part of strategic management. In addition to providing vision and inspiring employees, strategic leaders foster a culture of innovation and continuous improvement and make tough decisions.

As a result, they align the efforts of employees and teams towards the organizational goals, creating an environment conducive to strategic thinking and execution.

Global Perspective:

Global Perspective

Strategic management must take into account global factors and opportunities in today’s interconnected world. In addition to assessing global market trends, expanding into new markets, building international partnerships, and adapting strategies to different cultural, economic, and regulatory contexts, organizations need to assess global market trends.

Strategic management can help companies capitalize on global opportunities and mitigate global risks with a global perspective.

Ethical Consideration:

Ethical Consideration

Organizations must conduct their operations ethically and socially responsibly. Strategic management includes ethical considerations as well as corporate social responsibility.

Organizations should evaluate the impact of their actions on various stakeholders, including the environment, society, and future generations. Organizational reputation, stakeholder trust, and long-term sustainability are enhanced by ethical behavior.

Competitive Analysis:

Competitive Analysis

A competitive analysis helps an organization understand its position relative to its competitors, and helps it gain a competitive edge.

By evaluating competitors’ strengths, weaknesses, strategies, and market positioning, this analysis helps identify competitive advantages, benchmark performance, and develop strategies to gain a competitive advantage.

Innovation and Technology Management:

Innovation and Technology Management

Innovation and technology are integral to strategic management. Organizations must continually explore new technologies, anticipate disruptions in industries, and cultivate an innovative culture.

As part of strategic management, organizations identify opportunities for technological advancements, manage research and development efforts, and integrate innovation into their strategies.

Resource Allocation:

Resource Allocation

It is imperative that strategic management allocates resources efficiently in order to support strategic initiatives. Resource allocation decisions are made in alignment with strategic goals, using cost-benefit analysis, risk and return considerations, and allocating financial resources, human capital, technology, and other assets.

Strategic Alliances and Partnerships:

Strategic Alliances and Partnerships


Strategic management involves identifying and pursuing strategic alliances and partnerships that combine complementary resources and capabilities.

Identifying, negotiating, and managing such alliances and partnerships is a key part of strategic management, since it enables organizations to enhance market access, share risks, access new technologies, and create synergies.

Therefore, strategic management encompasses a wide range of activities. In addition to analysing the external environment, evaluating internal capabilities, formulating strategies, implementing plans, evaluating performance, managing risks, and considering ethical and global perspectives, it involves assessing internal capabilities.

Effective leadership, collaboration, and adaptation are essential to strategic management, which is an iterative and continuous process.

In an ever-changing business environment, organizations can enhance their competitiveness, achieve sustainable growth, and create value for stakeholders by adopting a strategic management approach.

Bijisha Prasain

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