3 Types of Motives | Concept of Motives | Primary Motives | Secondary Motives | General Motives | Understanding Individual Behavior | Organizational Behavior
Concept of Motives
Motives are the reason for choosing specific action behavior from several alternative choices to fulfill needs. Human motives are created whenever there is psychological or physical imbalance. It is the reason for action, purpose and direction of certain behavior, individuals are different from nature and different types of motive help them for successful motivation. Understanding such motives help manager to apply most appropriate technique to motivate every employee.
Types of Motives
Motives can be categorized into three parts as explained below;
Primary motives are absolutely essential basic need of individual to satisfy them. They are physiological needs which are not needed to be learned. They are basic and foremost motives that are expected by an individual like hunger, thirst, cold, pain etc.
Secondary motives are taken into consideration when primary motives and basic necessities are no longer an issue to fulfill or satisfy. There are more needs in modern and developed society. They are not physiological but are learned motives. Individual involves in action to fulfill personal motives such as power, achievement, affiliation, status or prestige etc.
It is kind of middle of primary and secondary motives. They are physiologically based but not needed to be learned. It is important to understand and study general motives to managed organizational behavior. Broadly there are two types of general motives i.e Curiosity and Affection Motives.