Management Notes

Reference Notes for Management

Advantages of Interview Method – Interview Method of Data Collection | Management Notes

Advantages of Interview Method

The advantages of the interview method over other techniques are as follows: 

  • Changing the interview situation allows a well-trained interviewer to obtain more data and greater clarity. This cannot be accomplished through a questionnaire. 
  • Unlike a questionnaire, an interview gives the researcher the opportunity to follow-up on leads. 
  • There are often shortcomings with questionnaires in that they are often shallow and do not give a true reflection of opinions and feelings. Interviews usually allow for much deeper exploration. 
  •  Using motivational techniques and maintaining rapport with the subject is one way for a skilled interviewer to obtain relevant information, other methods do not permit such an outcome. 
  • In an interview, respondents may reveal confidential information that they do not wish to record on a questionnaire. 
  • Those who cannot express themselves in writing, such as children and illiterate people, can use interview techniques. Questionnaires do not allow this. 

  • As compared to a mailed questionnaire, the response rate is much higher. 
  • To avoid any misunderstandings or suspicions concerning the nature of an enquiry or the meaning of any question or term used, the field worker is present personally. This, in turn, prevents the answers from being influenced by any misunderstanding.
  • By creating a friendly atmosphere, the field worker can ensure proper response. Prior to presenting the schedule, the field worker may engage the respondent in a discussion and develop his or her interest. This environment is very conducive to getting the most accurate responses.
  • During an interview, the interviewee may disclose personal and confidential information that would not ordinarily be written down on paper. In order to draw out the interviewee, he or she may need to be stimulated by personal contacts.
  • Investigators use the interview to follow-up on leads and to make use of small clues when dealing with complex questions and topics.

  • Interviews allow ideas and information to be exchanged. They are a form of communication.
  • Several categories of people can benefit from it. It gives the interviewee the opportunity to deal with young children, illiterates, people of limited intelligence or whose state of mind is not quite normal.
  • The interviews may also be used for pupil counselling, for selection of candidates for instruction, for employment, for mental health work, etc. 
  • There is no sense of fatigue or boredom in the respondent. The discussion can be enlivened with supplementary questions. 
  • As each schedule is filled in by the interviewer, the difficulties caused by poor handwriting, pencil use, etc. are also avoided. 
  •  There is a possibility of probing life patterns. Through personal contact with the respondent, the field worker can gain a deeper understanding of the respondent’s character, living conditions, and general lifestyle. These factors are crucial to understanding how a reply was gathered. 
  •  Interviews have proven to be a reliable source of information. 
  • An interviewer can probe attitudes, determine the cause of a problem, etc. 
  •  Interview technique is very similar to that of a teacher. Research techniques such as interviews are generally considered to be the closest to the teacher’s work. 

  •  At appropriate intervals, interviews may be conducted to track the development of behavior and attitudes. 
  •  Students can use interviews for career counseling, occupational adjustment, and selection for educational courses. 
  •  There are many ways to use interviews in research: normative, historical, experimental, case studies, and clinical. 
  • Cross-questioning is possible through interview techniques. 
  •  Throughout the investigation, the interviewer is able to maintain control over the situation. 
  • As a result of the respondent’s incidental comments, facial expressions, body movements, gestures, etc., an interviewer can acquire information that can’t be obtained otherwise. 
  •  When the interviewer questions the interviewee cross-wise, he or she is able to determine if the candidate is sincere, honest and has insight.

[bg_collapse_level2 view=”button-orange” color=”#4a4949″ icon=”arrow” expand_text=”Try FAQs” collapse_text=”Hide FAQs” ]

Interview Method FAQs

Roadside interview method is widely used for

A) Truck and auto trip collection
B) Village roads
C) National highways
D) Mountainous roads


Related Posts:



Leave a Comment