Labelling|Labeling in Marketing| Principles of Marketing | BBA | BBA-BI | BBA-TT | BCIS |Management Notes
Labelling : Labeling is any written, electronic, or elaborately designed graphic on the packaging or on a separate but associated label. Sellers must label products. The label may be a simple tag attached to the product or an elaborately designed graphic that is part of the package. The label might carry only the brand name or a great deal of information.labeling decisions are extremely important for the following reasons.
Labelling in Marketing
a) Captures Attention:
Labels generally help to capture the attention of shoppers. The use of catchy words may cause strolling customers to stop and evaluate the product.
b) Offers First Impression:
The labels is mainly the first thing a new customer sees and thus offers their first impression of the product.
c) Provides Information:
The label provides customers with product information to aid their purchase decision or help improve the customer’s experience when using the product (e.g., recipes).
d) Aids Purchasing:
Labels generally include a universal product code (UPC) and, in some cases, radio frequency identification (RFID) tags, that make it easy for resellers, such as retailers, to checkout customers and manage inventory.
e) Addresses Needs in Global Markets:
For companies serving international markets or diverse cultures within a single country, bilingual or multilingual labels may be needed.
f) Meets Legal Requirements:
In some countries, many products, including food and pharmaceuticals, are required by law to contain certain labels such as listing ingredients, providing nutritional information, or including usage warning information.
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