Labelling in Marketing – Labelling Decisions | Marketing

Labelling in Marketing|
Labeling Decisions | Principles of Marketing
Management Notes

Labeling is any written, electronic, or elaborately designed graphic on the packaging or on a separate but associated label. Sellers must label products.The label may be a simple tag attached to the product or an elaboratelydesigned graphic that is part of the package. The label might carry only the brand name or a great deal of information.labeling decisions are extremely important for the following reasons.

  • Captures Attention:
    Labels generally helps to capture the attention of shoppers.The use of catchy words may cause strolling customers to stop and evaluate the product.
  • Offers First Impression:
    The labels is mainly be the first thing a new customer sees and thus offers their first impression of the product.
  • Provides Information:
    The label provides customers with product information to aid their purchase decision or help improve the customer’s experience when using the product (e.g., recipes).
  • Aids Purchasing:
    Labels generally include a universal product codes (UPC) and, in some cases, radio frequency identification (RFID) tags, that make it easy for resellers, such as retailers, to checkout customers and manage inventory.
  • Addresses Needs in Global Markets:
    For companies serving international markets or diverse cultures within a single country, bilingual or multilingual labels may be needed.
  • Meets Legal Requirements:
    In some countries many products, including food and pharmaceuticals, are required by law to contain certain labels such as listing ingredients, providing nutritional information or including usage warning information.

Author: Smirti

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