Importance of Labeling Decisions
Labeling Decisions | Principles of Marketing
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Management Notes
Labeling is any written, electronic, or elaborately designed graphic on the packaging or on a separate but associated label. Sellers must label products.The label may be a simple tag attached to the product or an elaboratelydesigned graphic that is part of the package. The label might carry only the brand name or a great deal of information.labeling decisions are extremely important for the following reasons.
- Captures Attention:
Labels generally helps to capture the attention of shoppers.The use of catchy words may cause strolling customers to stop and evaluate the product. - Offers First Impression:
The labels is mainly be the first thing a new customer sees and thus offers their first impression of the product. - Provides Information:
The label provides customers with product information to aid their purchase decision or help improve the customer’s experience when using the product (e.g., recipes). - Aids Purchasing:
Labels generally include a universal product codes (UPC) and, in some cases, radio frequency identification (RFID) tags, that make it easy for resellers, such as retailers, to checkout customers and manage inventory. - Addresses Needs in Global Markets:
For companies serving international markets or diverse cultures within a single country, bilingual or multilingual labels may be needed. - Meets Legal Requirements:
In some countries many products, including food and pharmaceuticals, are required by law to contain certain labels such as listing ingredients, providing nutritional information or including usage warning information.
